How to Rank #1 on Google: Insights from the Fastest-Growing SEO Agency in Australia
SEO, or Search Engine Optimisation, helps your website rank higher in Google searches. It focuses on getting organic traffic using popular search terms. The goal of SEO is to boost organic (non-paid) traffic to a website. This helps the site seem more relevant to search engines. As a growing SEO agency in Australia, we use clear and effective methods to rank websites.
We break our SEO approach into five critical components.
1. Keyword Research
We call this the most critical part. We conduct thorough keyword research to find the search terms with the highest Google search volumes. We also assess how hard it is to rank for these keywords. Then, we analyse what competing websites are doing and break down their strategies to surpass them.
2. On-Page SEO
Once we identify the keywords, it’s showtime! On-page SEO ensures that the website targets these keywords. We usually create a page for each keyword.
For example, our web page at “smartvisionit.com.au/premium-web-design-albury” highlights the keyword “Web Design Albury.” This keyword appears in the site title, heading tags, meta descriptions, and throughout the content.
The goal of on-page SEO is to understand the keyword’s intent. Then, create SEO-optimised content that fits the intent. It’s crucial to make sure that the content speaks to the audience and their intent.
3. Technical SEO
Technical SEO comes down to the performance of your website.
Site speed, mobile-friendliness, SSL certificates, and crawlability are all key factors in technical SEO.
First, keep your website’s load time under 3 seconds. You can use free tools like GTMetrix to assess your load time.
Also, ensure the layout is responsive and works well on mobile devices. Your website should start with https (not http) to ensure data security.
Verify that the search engines can crawl your site by using tools like Google Search Console.
4. Local SEO
You can do this even without a website! This comes down to your Google My Business profile.
Create your Google My Business profile. Make sure to list all your services. Update your Google My Business posts often. Automate how you receive reviews to get more of them. Also, upload images of your business. If you have a website, you can link the website to the GMB too.
After optimising your GMB profile, it’s important to build citations. This means adding your business details like name, address, and phone number to online directories. This lets Google know that your business exists and the details are accurate.
5. Off-Page SEO
Once you finish keyword research, on-page SEO, technical SEO, and local SEO, you can improve your rankings with quality backlinks. A backlink is another website that points to yours. It’s not the quantity of backlinks that matters; rather, it’s the quality. Once Google indexes these high-quality backlinks, the rankings should start to improve.
SEO is not rocket science, or as complicated as some make it seem. By using the right strategies and high-quality backlinks, you can easily outrank your competition. But keep in mind, SEO is not a sprint; it’s a marathon! It can take up to 6-12 months for results to be visible once Google indexes your site.
If you’re an having trouble ranking on Google or generating leads reach out to us today! Let the fastest growing SEO agency in Australia make your SEO work for you.
Uvin Vinsuka
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